Sephora has launched a new program – Sephora University Beauty Classes. The free classes are held in 60 of its stores across the U.S. every Sunday, and are open to Sephora’s Beauty Insiders.

The Beauty Insider program is open to everyone, and consumers can sign up for it in store or online.

The classes are designed to help beauty lovers of all ages and abilities master everything from building a skincare routine to creating the perfect smoky eye. A new topic will be offered each week. Each class’ curriculum has been fashioned to replicate the training Sephora’s own artists receive as part of the extensive Sephora University experience.

“Our beauty classes are yet another example of our dedication to our client – her experience, exploration and education are at the core of our daily focus in-store,” says Christie Jack, SVP of Sephora Retail.

Jack continues, “Beauty Classes offers her an enhanced way to experience our services in a fun and informative environment, in addition to all our offerings both in-store and online.”

Upcoming Beauty Classes offerings include:

False Lashes – great real tips for applying false lashes
Skincare Basics – get smart about skincare and find the regimen that’s right for you
Colorful Eye Makeup – create show-stopping eyes with bold color
Day-to-Night Smoky Eye – transform a neutral day look into a smoky eye
Flawless Foundation – find the perfect foundation and apply it flawlessly

Interested consumers can sign up online, through Sephora’s reservation system.